LP ONE

LP:One Motor was born from the ambition to build high-performance cars in Romania, bringing the raw experience of motorsport closer to the road. Its first models were conceived around lightweight construction, performance and a more direct connection between driver and machine.

The challenge was to create a brand capable of standing alongside established names in performance automotive, while expressing the precision and engineering behind a company equally at home on the racetrack and on the road.

We built LP:One around a visual language that feels engineered rather than decorated. Sharp typography, strong contrasts and a restrained graphic system reflect the precision and performance behind the cars, while giving the brand the confidence expected from the super sports category.

The identity was designed to move between two sides of LP:One: motorsport and road-going performance. From the cars and racing applications to digital, communication and brand materials, the system creates one consistent world around the idea that performance should still feel visceral.