TANTI MARIA

Tanti Maria is a delicatessen in Bucharest’s iconic Obor Market, built around carefully selected cured meats, cheeses and specialty products. The idea was to offer better quality without making the experience feel exclusive or out of place in a market known for its energy, familiarity and tradition.

The challenge was to create a contemporary brand that still felt like it belonged in Obor, drawing on the nostalgia and familiarity behind the name Tanti Maria.

We brought Tanti Maria to life as the face of the brand, inspired by that familiar aunt we somehow all know: warm, welcoming and always associated with good food. The illustrated character became the centre of an identity designed to feel instantly recognizable and personal.

Bold, retro-inspired typography and a vibrant graphic system bring that nostalgia into the present without making the brand feel old-fashioned. The result is an identity rooted in the character of Obor, but built to work naturally across the store, packaging, merchandise and communication.