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Small studio,

design studio

big brand energy

Independent

Founded in Bucharest by Bogdan and Diana Apalaghiei, Two26 brings together years of experience across advertising, branding and digital.

HOW WE STARTED

Two ’90s kids, one shared itch to make better brands.

After years working for others, we changed course in early 2024 and decided to put all that experience into a dream of our own. What started with some recommendations and a few familiar faces quickly grew into something of its own. A studio where we could question the brief, really look into the details and make the kind of work that makes us smile.


NOW WE’RE HERE

Less size, more scope

We have grown, but not into a maze of departments. Instead, Two26 is a three-person core team, supported by top notch collaborators whenever a project demands it. It means we can stay involved, move quickly and build the right team around each situation. We do not chase work for the sake of filling a portfolio. We like projects with a real challenge and people who care about getting it right.

THE TEAM

THIS IS PRETTY MUCH EVERYONE

Bogdan Apalaghiei
Creative Partner
Diana Apalaghiei
Creative Partner
Andreea Liche
Jr. Designer
OFF THE CLOCK

Behind the work

Behind the work

The Office Rules 01

THE BRIEF IS NOT SET IN STONE

A brief is a starting point, not a set of commandments. We’ll challenge it if we think there’s a better way to get where we need to go.

The Office Rules 02

GOOD IDEAS NEED SPACE

We don’t believe in rushing to the first solution that kind of works. Give an idea enough room to breathe, and it might just be the one.

The Office Rules 03

PRETTY IS NOT A STRATEGY

We love beautiful things. But looking good is only part of the job. First, we search for meaning. Everything we put out there needs to have a reason to be.

The Office Rules 04

IF IT CAN BE SIMPLe, SIMPLIFY

Complexity for complexity’s sake is not cool, actually. And people’s attention span is at an ATL. If your brand can say more with less, we’ll make it happen.

CAPABILITIES

WE’VE GOT RANGE

Brand Collateral
Merchandise
Signage
Posters
Menus
Catalogues
Pitch Decks
Editorial Design
OOH
Digital Ads
Social Media Design
Key Visuals
Landing Pages
Web Design
Packaging Design
2D Animation
Motion Design
Iconography
Illustration
Art Direction
Brand Guidelines
Logo Design
Visual Identity
Brand Identity
Brand Strategy
Let's Talk